In their 1994 book, Built to Last: Successful Habits of Visionary Companies, James Collins and Jerry Porras propose that every company establish a “Big Hairy Audacious Goal.” This BHAG does not operate on a timetable of days, months, or even years, but on a 10 to 30 year future vision. In this personal memoir of his experiences with the Rebbe, former Attorney General of New York, Robert Abrams, enunciates the BHAG of the Rebbe -- to ensure that Jewish life flourished across the globe and in the heart of every Jew – and details many of the ways in which this was accomplished.
From the visits with the Rebbe in the wee hours, to the Rebbe's network of shluchiim in places as varied as Bal Harbor, Paris, Birobidzhan, San Juan and Beijing, to the weekly dollar line, to lekach (honey cake) and post-holiday kos shel brachah, from Chabad on Campus to reclaming and rebuilding 'lost' shuls, the Rebbe was both a global and personal leader, making leaders of his followers, and gaining followers from world leaders, creating change that was "not just monumental, but eternal."
